![]() Design Considerationsīecause clients like Gmail and Outlook 2007 have poor support for float, margin, and padding, you’ll need to use tables to build your email framework. Just remember that pixel perfection in all email clients is a pipe dream. Knowing which email clients you’re targeting not only makes the building process easier, it can save you a lot of time in the testing phase too. Tip: Use a test management service like or If you know none of your recipients are using a particular client, save yourself some frustration and ignore it altogether. While general research is helpful, the email clients your subscribers use can vary significantly. Tip: Decide exactly which email clients you plan on supporting when building an HTML email An email template that looks good in Hotmail one day may look odd the next. TESTING OFTEN: Test your designs regularly as email clients can add or revoke support at any time.That often means using nesting tables, inline CSS, and basic HTML elements. SIMPLE CODE: Take your coding skills to 1998. ![]() SIMPLE DESIGN: The more complex your email design, the more likely it will fail on a popular client with poor standards support.Rest assured, creating HTML for email can be done despite its unique challenges. While web browsers continue to improve their compliance with standards, many email clients have not. Building an email is not like building for the web.
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